Our story began generations ago from a family line of rice farmers. For generations, our ancestors farmed yuzu, honey, tea, and importantly rice- a staple in our meals.
To honor our roots and share the incredible benefits they offer, we took the time-tested hair care rituals of our ancestors. We enchanced them with our rigorous fermentation process, sourcing our unique oil complex from South Korea.
Our grandparents in Goheung, South Korea
Our grandparents in Gwangju, South Korea
Born into a line of farmers, we aspire to continue in our own way
We chose haircare because a good hair day is what makes us feel fabulous and radiate confidence!
We chose ingredients that were part of our family haircare recipe, as well as plants and produce found on our family farms to this day.
We chose a blend of citrus, jasmine, and mint. These together reminded us of the fresh mornings on our grandparents' farms.